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Digital Entrepreneur Content Creation Strategy SEO Guarantee Business to Business Networking

You don’t have to look very far on the internet to find Google’s fingerprints. Google started as a search engine, which was about all it did, but then as it gained more traction, it branched out into other things. Many of the things they tried didn’t do all that well and have long since been forgotten. It remains to be seen if Google+ (Google social networking) will last or soon disappear like previously failed endeavors made by Big G.

Google Social Networking

Google+ has much weight behind it, and they want it to grab some of Facebook’s business. Now, they may not flat-out say that, but it’s quite obvious that they have noticed how much of an impact Facebook has had, and Google can’t be blamed for wanting a piece of the virtual action. 

By now, everybody knows that social networking is taking the world by storm, at least the online world. Big-name networking sites like Myspace and Facebook offer settings for people to connect.

Many businesses are also tapping into the power of this phenomenon because they can see how popular they are, and they also understand the power of social proof provided by such sites. The ability to leverage social network sites is an excellent method for businesses to reach new markets and increase their customer base.

Perhaps you are among the people who didn’t think there was enough room for another major player in social networking. However, Google’s entrance into the arena is evidence that there is still room for growth and competition.

While it may have had a few missteps in its brief history, they have a reason for everything that they do. Google+ appears to be a serious contender in social networking. It is already getting a fair share of users who like what it offers.

One of the fundamental things that make Google+ unique is the use of social circles. You put people into different circles, and then you get to decide what each circle gets to see. For example, you can put your co-workers in one circle, your family in another, and your spouse in yet another. The only downside as of right now is that each person can only belong to one circle, but at least you can control who sees what.

Google+ also has a chat function which makes communicating with friends easy and enjoyable. Facebook also has a chat, but theirs is limited to only one person at a time. Google+ is set up so up to 10 people can all chat at the same time. It also has seamless video chat, which adds to the overall experience and puts the ‘social’ in ‘Google social networking. 

Everything you would expect in a good social networking site is still here, such as games, sharing, status updates, and more. While it may be a bit of a stretch to say Google social networking will replace Facebook, it would be fair to say that Google+ does things right and is worth checking out.

A Social Networking Script For Your Business

Social networking is incredibly popular, so why not jump on the bandwagon and have your website. There are social networking scripts that can help you set up your networking site easily. Phpfox is one such script that seems to be very popular, so how good is it?

Phpfox is an easy-to-use social networking script that will allow you to create your very own social networking website in your niche. Facebook, MySpace, and Twitter are just three of the very popular networking sites. Since these have gained popularity, there are many more sites popping up all over the place. Many internet marketers are discovering how profitable these websites can be.

How can owning a social networking site benefit you?

Firstly, because you have members on your site, they will communicate with one another. Each time they write something on your networking site, they add content. So this is a website where you don’t have to worry too much about adding content because your members do it for you.

Although you will need to promote your site, your members will do much promotion for you. As your members invite their friends to join, then those friends invite more friends to join, and so on, your website will grow quite fast.

Last, most of the research is done for you by your members. When members fill out their profiles, they give you all the information you need for your market research.

The Phpfox script has several options to allow you all the functions of a great social networking site. When looking for a social networking script, research and read reviews from other web admins, developers, and programmers. Reading reviews from people who have already used the script will give you an idea of whether it is good and how easy or difficult it is to use.

Phpfox has a great forum to meet other members who will help you out if you run into any script problems. Software programs that come with forums are great as it isn’t unheard of to have some problem installing a script. With a forum, you will get much help from people using the script themselves and know what they are doing.

Many social networking scripts are quite difficult to install and manage. However, phpfox is one of the easier scripts and still gives all the functionality that you need. There are three basic steps to setting up your website with this social networking script.

  • 1. Create a database,
  • 2. Upload the script files and chmod them according to the instructions,
  • 3. Go to the installation page and enter your information. You will need to enter your database name, username, and password. Then you just run the script, and the installation file will do the rest.

There is also the option of having someone install the phpfox script for you. The phpfox company offers a service for a small fee to do the installation for you. Then once it is installed, you can log in to the admin area and choose your template.

Phpfox is a brilliant choice for a social networking script if you want to set up your community online. There are other options, and you should do your research, but phpfox is one to consider.

Networking Is The Key To Successful Internet Marketing

Ever since the internet grew in popularity, people have gone to it to research businesses and companies before deciding whom to give their money to. If you are not using this powerful tool to get customers, you miss out on much money-making potential. Below are some tips that you will need to make your internet marketing campaign successful.

Develop ways to capture emails across your website. Increasing your business takes constant communication with your visitors to help build brand engagement and loyalty. So the more emails you collect, the more opportunities you have to drive traffic back to your site later when you launch a new product, publish new content, or offer a sale.

Make your customer’s emails more personal so that your customers will read them. You want them to feel something from it, not that it’s just another business email that belongs in the trash. Try adding their name in the subject line and open the email with their name to appear like you are talking directly to them.

If you are looking to get the most traffic, you must use as many marketing channels as possible. This means internet marketing channels, including blogs, forums and advertisements, as well as traditional channels, like signs and postcards that lead people to your site.

Keep the background on your site very light and manageable. The darker the background on the site, the harder it will be for your visitors to view your products. Also, a dark background can create a morose and gloomy atmosphere, altering a customer’s mood when they visit your site.

When creating marketing materials for your website or campaign, emphasize the words “easy” and “simple” in your product descriptions and sales copy.

Customers may enjoy hunting for bargains online, but they want to browse, select, and order processes to be quick and painless. Highlighting a speedy ordering feature makes it easier for clients to get what they want without abandoning their purchase mid-checkout.

Offer your customers a sample of your product or a trial period to test out the product for themselves. Even if you have many good testimonials on your website, people still feel better if they can test something out for themselves. By giving out samples, you can give them that chance to realize that they would like to buy the full product.

The details of your website are as important as the big picture. Suppose your customers arrive at your website and cannot immediately identify what your website is about. In that case, they are likely to leave without reading any of your advertising materials. Make sure your website is clear and accessible to a wide audience to make a maximum impact.

Use your customers to your advantage by making them affiliates, increasing your internet marketing and exposure. After a customer purchases a product from you, please give them the offer of either discounts or commission for referring new customers to you. Just think of the traffic that would come to your site if you had 1000 customers working for you and driving traffic to your product.

Submit your site to search engines to make your Internet marketing campaign more successful. You want your customers to find you when they search online, so this is a valuable step to take. Do not limit yourself to just the larger search engines, however. Find smaller niche directories to submit to, as well. This will funnel customers who are looking for exactly what you offer.

Internet marketing is a fancy way of saying that you want to promote your website for your business or professional networking efforts. Everyone goes to the internet to find out about a business before considering going to them for their needs. Use the tips suggested here to get your share of these customers.

Digital Entrepreneur Content Creation Strategy SEO Guarantee Business to Business Networking

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Digital Entrepreneur Content Creation Strategy SEO Guarantee Business to Business Networking

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